Building a pop-up store in China that leaves a lasting impression
As Chinese consumers place more value on experiences than products, pop-up stores have become an important tool for brands. They offer unique and authentic moments that connect with people’s lifestyles, cultures, and values. These experiences often stay with consumers long after their visit. In the rapidly changing market, a pop-up store in China helps brands […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Coronavirus crisis management: Four brands that have done it right
How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has just ended, Chinese consumer behavior is no longer the same as before. During the epidemic, we have seen giant brands cutting down their operation like […]
What is brand independence in China? | Workshop by daxue consulting
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]