Meng culture in China: Brands utilize cute economy to capture Chinese consumers
The rise of Meng culture in China is linked to a shift in social psychology. As young people face more pressure in everyday life, they are seeking out and drawn to products that can comfort them. Marketing campaigns with cute characters are not just targeting children but also young adults for nostalgic purposes. By leveraging […]
How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1
China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels, again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]