Uncovering China’s booming automotive market
China has remained the world’s largest automotive manufacturing country and automotive market since 2009. In 2024, around 27.6 million passenger cars and 3.87 million commercial vehicles are expected to be sold in China. Vehicle sales in the country were expected to regain growth after 2021, following the COVID-19 pandemic, during which it experienced three consecutive […]
Open Innovation: Transforming your Business in China
Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]
BMW in China
Bayerische Motoren Werke (BMW) defines China as its mature market segment doesn’t mean it neglects China as one of its important markets. Bayerische Motoren Werke AG, best known as BMW, is a German automobile, motorcyle and engine manufacturing company founded in 1917. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. […]