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Search Results for: tv series – Page 2

daxue-consulting-squid-game-in-china

Hopping the firewall and finding success: The story of Squid Game in China

December 21, 2021

Crackdowns in China seemed to be happening on a regular basis throughout 2021. In the education industry in China, for example, a new regulation has banned profit tutoring. The entertainment industry in China in particular was also affected. However, that did not affect the world-famous South Korean TV series – Squid Game, from reaching China. According to a report by Korea JoongAng Daily, there were 1.7 billion mentions about Squid Game as of October 4th,

Social Media

August 17, 2021

Since most of Western social media platforms are banned in China, a varied array of domestic social media apps that cannot be found in any other country emerged, boasting nearly 931 million users overall. Hence the importance for foreign companies to understand China’s social media ecosystem in order to engage with their Chinese customers. In the new retail era, companies have to integrate offline and online strategies, providing Chinese consumers with a cross-channel and seamless

Maps & Infographics

June 22, 2021

Learn more on the Chinese market by browsing our different maps and infographics The Chinese-style snacks and fast food market thrive due to convenience, affordability, and cultural appeal. According to Qcc (企查查), in the first 11 months of 2023, there were more than 420,000 registered businesses related to snacks and fast food, an increase of 0.5% year-on-year; and there were more than 3.64 million stocks of businesses related to snacks and fast food, an increase

Chinese lunar new year marketing campaigns 2021

18 inspiring Chinese New Year marketing campaigns 2021: Most creative, artistic, game changing and culturally competent

February 4, 2021

Lunar New Year is one of the most important and beloved holidays in China. On New Year’s Eve, Chinese families reunite and gather around the festive table, sharing their favorite dishes, handing out red envelopes of cash, and spreading good wishes for the New Year.  Brands use this holiday to showcase their localization through specialized Chinese New Year marketing campaigns. We chose 18 brands which made standout Chinese New Year marketing campaigns in 2021. Our

Marseille

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

August 6, 2020

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a new record of 2.2 million. During their 6 days’ average stay, in total, Chinese tourists spent more than 4 billion

burberry in China

Burberry in China: Sales increasing faster than any other region

July 4, 2020

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH the Prince of Wales granted the

The stay-at-home economy in China

The rise of the Stay-at-home Economy in China | How COVID-19 boosted indoor consumption

June 9, 2020

The Stay-at-home Economy in China is a series of consumption and commercial activities carried out by people at home, such as online shopping, entertainment, work, education and fitness. Stay-at-home Economy includes almost all aspects of daily life: online shopping, online entertainment, social media, delivery services, online education, online fitness training, telemedicine, and remote work. Download the Chinese Stay-at-home Economy reportDownload the report Consumer profile of the Stay-at-home Economy in China The expression of Zhai people

COVID-19 impact on Chinese consumer behavior

COVID-19 impact on Chinese consumption

May 8, 2020

COVID-19 impact on Chinese consumption had unique outcomes in every industry. For example, mobile games and short-video markets experienced tremendous growth, while restaurants and services struggled to make ends meet. What Chinese people did at home during the epidemic The main lock-downs of the Coronavirus epidemic in China lasted over two months. However, as China’s economy is recovering from COVID-19, the potential for another outbreak is ever-present. The months that consumers spent indoors have significantly

China's game industry

Podcast transcript #86: A promising company developing games for the Middle East from China

March 24, 2020

Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I am with Vincent Ghossoub. I met you in Hong Kong at an event for tech startups and I thought I

Chinese toursim in Italy

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

October 3, 2019

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist in Italy spent 1167 euro on tax-free products on average. How can Italian tourist destinations attract Chinese tourists? Italian National

Chinese tourists in France

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

September 27, 2019

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, history, travelling tips, exhibitions and events information, to interact with Chinese audience and promote Chinese tourism in France. The top

The film industry in China

The film industry in China: Marvel as a successful model

September 19, 2019

On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office champion within two days. To date, Avengers has grossed more than $629 million in box-office in China, whereas globally it has grossed a  record-breaking $2.79

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